Research On The Innovative Mode Of Cultural Variety Show In China

In recent years,a number of outdoor reality shows and talent shows introduced from abroad have flooded the variety show market in China,which are over entertainment,lack of spiritual connotation and weak educational significance.In recent years,China's cultural variety shows,from CCTV's dictation conference of Chinese characters in 2013,China's good poetry in 2014,China's poetry conference in 2016,the reader in 2017 to the national treasure in 2018,and China's place name conference in 2019,seem to have become a "hundred flowers bloom" of these cultural variety shows CCTV's business card shows the charm of Chinese traditional culture,and has won both praise and audience.However,in the context of the prosperity of cultural variety programs,there are still problems such as lack of innovation ability and loss of audience,which are reflected in the lack of human resources,lack of capital investment,and outdated program themes."National treasure" came out in response to this trend.On December 3,2017,it broadcasted the first season in three sets of CCTV.After the broadcast,the audience was enthusiastic and highly praised.On December 9,2018,it broadcasted the second season.The two seasons of the program can be described as winning the eyes of numerous audiences.Its innovative mode is worthy of in-depth study and discussion,and the successful experience is summed up to provide effective reference for cultural variety programs in China.Since the "national treasure" craze,the author found that there are few research papers on "national treasure" in China HowNet,especially few papers with great achievements.In addition,according to the case analysis of national treasure,there are few papers seeking innovative strategies of cultural variety shows in China.Guided by the national policy,against the background of the cultural variety show craze,and with the national treasure program as the starting point,this paper analyzes the innovation mode and successful experience of national treasure from the perspective of the innovation essence of TV programs,so as to explore the existing problems and innovation strategies of cultural variety programs in China.In this paper,through literature research,case study,comparative research and data analysis,from the first Spring Festival Gala in 1983 and derived from a series of cultural variety festivals such as the Grand View of variety,Zhengda variety,Quyuan Zatan and Jianbao,the author analyzes the reasons for its rise,combs the development process of cultural variety programs in China,and This paper discusses the current situation of development,and finds that there are four problems in China's cultural variety show: weak original ability,high production cost,convergence of program forms and excessive entertainment.Aiming at the successful innovation mode of national treasure,we hope to provide effective reference for the future development of cultural variety programs in China.