Innovative Research On Cultural Variety Programs

With the rapid development of China's TV industry,various variety shows in China have emerged in an endless stream,but these variety shows are mostly similar in content,similar in style,and vulgar in taste,lacking high pursuit of aesthetic value.In such a variety entertainment environment,the General Administration of Press,Publication,Radio,Film and Television issued a "restricted entertainment order" and "limited to the Korean order" to rectify the variety show and correct the production methods of today's variety show malformation.In this context,the cultural variety show represented by "The Reader" came into being,and the program was favored by the audience with its excellent characteristics.Cultural variety shows as a cultural product,the audience chooses to watch the program precisely because of their recognition of the value of the program,the social concept of sharing,and the humanistic spirit advocated.For the audience,it breaks through the barriers of knowledge,age,and regional differences.Similar cultural identity allows these viewers to come together in front of the TV screen to form a new audience of communication audiences.Communication and inheritance are inseparable and complement each other,and inheritance culture relies on communication.Therefore,this thesis uses the theory of communication to analyze the program flow and communication strategy of "The Reader" and study the innovative development strategy of cultural variety shows.The first chapter expounds the cultural variety show and the "The Reader" program overview,the second chapter focuses on the "The Reader" program flow and communication strategy analysis.In the "The Readerr" program,there are not only excellent hosts and carefully selected guests,but also elegant styles and novel program forms.With active and efficient online and offline interactions,the audience is widely distributed and the content of the program is deep.meaning.These characteristics are the reasons why "The Reader" has achieved high ratings.The third chapter analyzes the enlightenment brought by the "The Reader" in the production process,and lays a foundation for the next analysis of the cultural variety show innovation strategy.The fourth chapter expounds the problems and innovationstrategies faced by today's cultural variety shows.Firstly,it expounds the problems and causes of the dissemination of cultural variety shows.Then it proposes a series of innovative strategies for the future development of cultural variety shows.The future development of the variety show will provide a reference.