Research On The Optimization Of Mobilephone Development Process Of ShenZhen Rostar Company

In the era of digital economy,the competition of enterprises' products has changed from quantitative to technological.Be with core competitive technology,rapid development and differentiation have become the main means for enterprises' business stratege,The goal of enterprises all over the world are to make product competitiveness.Product development process is the guiding rule in the process of product development,which determines whether the product is achieved the business goal and ultimately affects the market competitiveness of the company.Therefore,the optimization of product development process has always been focused by the academic and business industry.ShenZhen Rostar technical company as a unicorrn enterprise in the intelligent hardware industry,it masters the technology of flexible OLED screen,and produced the first type of foldable mobilephone in the world.Rostar company is with relatively complete operate organization,and has established a set of product development process under implementing.take Rostar company's foldable mobilephone's development process as the research object in this article,and base on the theory of “product and cycle-time excellence”,“process management”,“process optimizate”and and some process analysis tools to do the in-depth analysis of Rostar company's product development process,points out and analyzes the issues in detail.The issues such as operate organization is with low effient,without IPMT&PDT had been given the right to decide the product's next step,lack of the quality control,lack of auto information management system,technology pre-study and product development are in paralleled but not advanced,lack of risk management mechanism.After referenced to the integrated product development theory and considered of the situation of Rostar company,this paper shows a set of optimizated mobilephone development process.In order to ensure the smooth implementation of the new process,the implementation steps are formulated,predict the difficulties may encounter in the actual implementation process,and countermeasures for the difficulties have been built.Finally,in the implementation effect evaluation stage,we use “Michael Hammer's Process and Enterprise Maturity Model”(PEMM?)for evaluation measurement,so that the process can be adjusted based on the feedback in the practice.It is of practical significance to improve the efficiency and accuracy of product development and enhance the company's commercial competitiveness from the research on Rostar company's process optimization in this paper.At the same time,it is also of certain reference significance to enrich the establishment of the cases of product development process.