Research On Marketing Strategy Of YD Software Technology Co., Ltd

FMCG has been developing in China for more than 30 years.There are thousands of brand manufacturers,80 thousand distributors and more than 530 million terminal stores,with a market scale of over 6 trillion.Famous enterprises such as Coca-Cola,Erie,Procter & Gamble,snow beer and farmer spring spring up.Although the fast consumer goods industry has made great progress in China's large population base market,the brand Coca-Cola has the highest distribution coverage to only 200 million distribution stores.In 2016,the top brand of top interest group first proposed to reduce the cost of ineffective marketing,and put forward the concept of precision marketing in the industry.In particular,with the rising cost of human resources,the distribution cost of channel level is increasing,and the promotion cost can not be fully effective directly to terminal or channel promotion.How to make the enterprise better cover the distribution of the terminal,how to reduce the operating cost and improve the operation efficiency,how to put the marketing cost into the market and so on,has become the pain point of the enterprises and dealers.Through the analysis of the common pain point problem in China's fast consumer goods market,the present situation of domestic and foreign development in this industry,the analysis of the internal and external environment of YD software technology limited company,and the research and development of a APP based on the STP marketing strategy theory.This APP is committed to combining Internet technology to reduce the cost of human and promotional costs for enterprises and dealers,to focus on focus customers,to rationally plan the use and delivery of human and material resources,and to improve the efficiency of distribution coverage.By solving the above pain points,the operation efficiency of enterprises in the industry can be improved.After a series of marketing strategies,such as market selection,product positioning selection,marketing combination strategy and strategic implementation guarantee,YD Software Technology Co.,Ltd.will ensure that APP can quickly carry out marketing activities and occupy the market quickly,improve industry access barriers in time and ensure the sustainable development of the company.