JISHI MEDIA Comprehensive Marketing Strategy Research

Holistic marketing refers to marketing, in addition to traditional saleschannels, but also to break through space and geographical constraints, theestablishment of a multi-level, three-dimensional marketing methods, such asthe export linkage, network marketing, the company will buy, cross regionalsales. Internet, globalization and ultra-competitive markets are dramaticallyreshaping and changing the way businesses operate, the traditional marketingmethods need to be deconstructed, redefined and expanded to reflect this.Especially in recent years with the rapid development of micro-blog,micro-channel, blog, podcasts and other new media, the media ’s presencethe situation has changed from traditional media to new media, multimediadevelopment as a whole from the media and even from the media. Everyone isboth a recipient of information, and also is the publisher of information.In this context, we need to advance with the times, to keep up with the paceof the times. Under the premise of stable existing marketing methods, andactively explore new for the current marketing methods, and tap the potentialof emerging media marketing to find customers willing to accept marketing,marketing to achieve optimal results.Kyrgyz Television Media Co., Ltd., Jilin Province as the only digital cableTV operators, the province’s4.6million cable subscribers for providing basicservices broadcast television, digital TV value-added services, broadbandtwo-way interactive services and private network services group users and otherservices. As the cable industry from the beginning of the special industriesgenerate monopoly, resulting in the industry’s marketing efforts has beenneglected. Practitioners and institutions attribute also makes it a lack ofurgency and enterprising spirit. In recent years, the state proposed a " tripleplay" of the strategic plan, cable operators in digital, two-way, we must quickly develop their own strength to face strong competition pressure fromthe telecommunications industry. Convergence of telecommunications andbroadcasting services and open with each other, will give broadcastingunprecedented pressure, but also brought unprecedented profit margins andmarket opportunities.Kat as the media existing marketing strategy, marketing channels relativelytelecommunications companies, is still relatively simple and limitations,although in the present situation can be completed within a year of the plannedtasks, but it is difficult substantial quality to enhance marketingeffectiveness, attract more customers, launch more new business.This article focused on the use of a full range of advanced marketing ideato plan a new marketing channel for Kyrgyzstan as the media, to build a newmarketing strategy to seize the current and future customer base to lead themarket development, the process can triple play respond to competitive pressurefrom the telecommunications industry and seeks to dominate the market Heightsfor more profits.