Research On The Dissemination And Development Of Dynamic News From The Perspective Of New Media

Under the current technological development background,media convergence is the general trend.Based on the current level of technological development and the media's research and Reflection on the exploration of new types of news forms,3D movable news emerged as the times require.As a new type of news product driven by technology,mobile news integrates all the elements of news production that appear at present,and even incorporates data news into its products,spanning various media forms of pictures and videos,making news products more three-dimensional and personalized,which will surely reshape the process of news production and dissemination,thus giving traditional media a new orientation,and conforming to the integration of journalists.The trend of socialization and intensification of production.The Next Media model of the New Beijing News is regarded as a new attempt to change the traditional media to the new media model in the era of integration of media.Therefore,'The Next Media' has actually changed the working mode of traditional media,and it is a new attempt of traditional media to produce news content in the era of media convergence.The first media to use The Next Media coverage was Apple Daily.But because most of the news reported by Apple Daily is 'yellow news',the first appearance of the news in front of the audience has negative factors.This has greatly affected the reputation of Apple Daily's movies among the audience and scholars.But these negative effects can not deny the innovation of the form of The Next Media.The emergence of The Next Media is of great significance in the era of media convergence.In 2014,the Beijing News also began to 'test the water' news production mode,with the slogan "China's first 3D news media,know the world without looking at a word".Xinhua News agency also opened "Xinhua News" in 2015 to try new forms of news reporting.The Beijing News and Xinhua News agency are more interesting,which can give full play to the advantages of The Next Media forms and make news both vivid and interesting.In the process of constant attempts by various media,The Next Media is known and accepted by more and more audiences.Based on the theories of communication,such as "5W theory","simulated environment" and "cultivation theory",and taking the content dissemination of The Next Media in the Beijing News as the main research object,this paper discusses the controversial points existing in the content of The Next Media at the present stage,and further considers the ways to solve them,so as to interpret the new media of The Next Media.