Research On Practice And Development Of The Production Mode Of "Crowdsourcing News"

With the development of Internet technology,the concept of crowdsourcing emerges as the times require.The concept of crowdsourcing originates from the commercial field.It refers to "a company or organization carries out the work tasks carried out by its employees in the past." By outsourcing to a specific(usually large)mass network in a free and voluntary manner,it is the concept of crowdsourcing news to transplant the crowdsourcing model into the field of news production."crowdsourcing news" refers to a kind of news production mode in which the audience participates,which is different from the traditional mode of completing the whole process of news production by professional media practitioners.It emphasizes the participation of the audience and can be used to determine the topic selection.Provide content and other ways to participate in news production,to achieve a "collective effort." The concept of crowdsourcing news was first put forward by American scholars,and it was first put into practice abroad,and good feedback was obtained.The practice of crowdsourcing news in China has also been carried out,and some achievements have been made,but some problems have also been presented.In view of this,the author selects the representative pear video of crowdsourcing mode as the analysis object,analyzes the application practice of crowdsourcing news production mode,and probes into the future development prospect of crowdsourcing news.This paper is divided into six chapters.The first chapter introduces the background and research significance of the selected topic,and explores the significance of the transformation of news content production mode and the problems and obstacles encountered in the process of practical development.The second chapter clarifies the relevant theories and concepts,and introduces the two modes of crowdsourcing news,namely crowdfunding news,crowdsourcing content,and then clear use and satisfaction and the definition of "5W" theory.Through the theory,the feasibility and popularization value of crowdsourcing news production mode are clarified,which paves the way for the research of this paper.The third chapter mainly studies the practice of crowdsourcing news,taking the practice of domestic media platform for crowdsourcing news model as an example,analyzes the development of crowdsourcing news practice in China,including the form of communication,the mode of communication,the channels of communication,and so on.It is found that with the popularity of mobile intelligent terminals,the form ofshort video has been gradually favored by people.Among them,pear video,which focuses on short video information,has been well received for its innovative form of content production and rigorous content dissemination attitude.The fourth chapter analyzes the practice of pear video for crowdsourcing news model,and points out the innovations that can be used for reference in the industry,as well as the existing problems that need to be improved.The fifth chapter puts forward the prospect of the practice of crowdsourcing news production mode in the future.Crowdsourcing news model is a positive practice of media transformation in the post-news era.With the support of technological development,audience participation is conducive to the formation of two-way communication.It plays an important role in promoting the development of news communication.Through the prospect of the future development of the news production mode,it is hoped that the crowdsourcing news model can get better practical development in our country.The sixth chapter is the summary of the full text.