Improvement Strategy Of County TV Station Program Planning

The rapid development of economy and science and technology has brought about profound changes in the media industry.The emergence of new media has changed the way people access information.More and more people choose to access information through the Internet and mobile phones.The development of traditional media has been affected.Great impact.How do traditional media respond to challenges from new media? Can TV media be replaced by new media? Is the existence of county-level television stations still necessary? How to continue to develop under the pressure of new media? These problems have been heatedly discussed by academics and the industry.Since 1983,China's radio and television industry has developed rapidly.All provinces have established their own television stations.Many cities and counties have also set up their own stations.The number of county-level radio and television stations is very large.Nowadays,the development of new media is strong,and the TV media at all levels are generally feeling the pressure.CCTV has a unique political advantage and has gathered all kinds of high-quality resources.It has long been the leader of China's TV industry,and the influence of new media on it is limited.Provincial TV stations seized the opportunity and adopted various methods to reform and innovate the work of TV stations,to create many high-quality TV programs,and achieved good communication effects,reducing the impact of new media on its development..The TV stations at the city and county levels are most affected by the new media,especially the county-level TV stations.Because of their weak strength,small scale and low resources,the TV stations have relatively simple programs and lack of professional talents.They are in a stage of slow development.In the face of a strong new media,the impact can be imagined.How to withstand the pressure and overcome difficulties,the development of county-level TV stations has a long way to go.The program of county-level TV stations is generally weak to the audience,and the quality of the program is the most important reason.Program planning is an important part of the quality of the program.The county-level TV station is the most basic TV media.It is the closest distance to the masses.This is the advantage of the county-level station.It makes good use of its own advantages,rationally plans and arranges programs,and promotes the content of the program to attract the continuous attention of the audience.Guaranteed a steady increase in ratings.This article is the author's self-organized news program "Huinan News" during the work of Huinan TV station.In the research process,the literature analysis method,the case analysis method and the content analysis method are used,and the questionnaire is designed in a targeted manner.Conduct a comprehensive analysis of county-level TV news programs,explore the improvement of county-level TV stations in program planning,and put forward specific and feasible suggestions based on their own work and thinking,and provide reference for county-level TV program planning and development..