Jilin Province County Level Television Station Survival And Development Strategy Research

Chinese television stations at the county level through the course of 25 years after our country has become an integral part of television media. County-level stations in Jilin Province and other provinces, the city of Units as at the county level, as opposed to provincial, national television stations are concerned, the weaker, more restricted. They broadcast a limited geographic area, in addition to the face of provincial, national television competition, capital, technology and resources are at a disadvantage. Most also exist many problems such as poor management, leading to the county level has been poor television ratings, its influence is relatively limited. With so many strong competitors, out of a county-level Units only fit their own development, can in the intense market competition to survive and create their own piece of heaven and earth. Based on the thesis of Jilin Province, at the county level TV stations to carry out an objective analysis of the status quo, at the county level in Jilin Province found a number of problems in Taiwan. At the same time, also involves a number of other media at home and abroad, through the analysis of certain aspects of their experience of success or failure to identify at the county level for the Units in Jilin Province from the Department, Jilin Province, at the county level TV stations to try to find the future direction of the reform. Thesis is divided into three parts: the first part of Jilin Province Development and television stations at the county level a number of problems in its; the second part of the adoption of selected examples of the form of the questionnaire analysis of county-level stations in Jilin Province by reason of the existence of the problem; article part three solutions to this problem and recommendations, with a view to the development of Jilin Province, at the county level TV stations to provide an academic reference.