Research On Platform-Based Intelligent Media Evaluation And Optimization Strategy

In the post-information era,the reshaping of the news media format by artificial intelligence is extensive and profound.New media such as smart speakers subvert the traditional news production communication mode,from multi-dimensional scene information collection to news data cluster analysis;from text,video,audio unidirectional transmission,to VUI to GUI multimodal With interactive communication,the iterative speed of media driven by technology continues to accelerate.Along with the maturity of technology,the saturation of communication resources,the communication rights originally monopolized by the news elites began to move down gradually,and the subjectivity of the audience in the process of communication began to become prominent.The future form of communication is more similar to the decentralized big network,and the audience is an important node that determines the amount of news transmission.Corresponding to the media scene and intelligent development is the intelligent media research system that is still not perfect at home and abroad,especially in the aspect of smart media performance evaluation and application strategy.Paul Levinson believes that media development is a dynamic,gradual process.In the process of media evolution,the media that emerged later was a functional remedy for the previous media,and human reason and demand were the important driving force of this remedial function.Based on this,this paper combines science and engineering thinking with the concept of news communication in the spirit of interdisciplinary,and defines the concept and concrete practice level of the current intelligent media.On the basis of combining the technology acceptance model(TAM),through the construction of a complete intelligent media evaluation system,the platform represented by smart speakers is perceived from the aspects of perceived ease of use,perceived usefulness,perceived interest,service quality and privacy protection.The intelligent media news skills have been thoroughly and comprehensively analyzed,and the normative interpretation of the problems existing in the intelligent speaker news skills at the application level and the news theory level has been made.Information and carriers complement each other,as do news and media.Scene application,voice interaction interface,news automation production,news specialization,personalization and privacy protection are both cross-sections that distinguish smart media from traditional media,and are alsoproblem-prone areas for platform-based smart media at this stage.Based on the current problems,the author has proposed a gateway-based scene information filtering system,VUI and GUI interface design,news topic clustering,sorting optimization,news label level setting,personalized voice package,voiceprint A viable optimization strategy such as protection.From the perspective of humanistic spirit and instrumental rationality,the rational part is extracted,and the development trend of intelligent media is forward-looking.It makes reference for the future media development path.