The Research On Digitized Communication Strategys Of The Birch Bark Handicrafts Skill In Heilongjiang Province

Intangible cultural heritage as the important carrier of historical culture, facesa difficult threat to the existence of the inheritance. This study based on the spreadof the intangible cultural heritage, with focus on analysis of the intangible culturalheritage in Heilongjiang province, introduces the important model I-Space in theinformation transfer domain useing the birch bark skill in Heilongjiang province asthe research carrier to explore its digital communication strategy, trying to providea feasible method for the digital communication of intangible cultural heritage.First of all, this paper expounds the application of digital technology on theintangible cultural heritage. With the analysis from digital protection of intangiblecultural heritage both here and abroad, we can see that most of the digitaltechnology application focusing on the purposes of storage and protection, lackingthe research in digital communication. This paper trys to seek the strategies for thecommunication of intangible cultural heritage.Secondly, this paper is based on the situation in Heilongjiang province as theanalysis of the present situation of the intangible cultural heritage fields. With thehelp of studying the resource type, digital process and communication problemsaboat the intangible cultural heritage in Heilongjiang province, we can sum up thedifficulties existing in the communication of intangible cultural heritage, andprovide the motivation for the subsequent communication strategy analysis.Thirdly, given the traditional model is difficult to highlight the characteristicsof digital communication, this paper uses the the important theoretical frameworkmodel in the field of information transfer I-Space as the theoretical frameworkanalysis. After the comprehensive analysis of the I-Space model theory, we put theintangible cultural heritage information into the I-Space for the further discussion.Referencing the important theory of "social learning cycle", we summarize the fourstages for continuous development cycles of the intangible cultural heritage.According to this paper’s priorities, we focus the first two stages in the cycle andsummarize the important factors influencing the effect of intangible culturalheritage spreading.Finally, the strategy of the intangible cultural heritage communication is basedon the conclusion in the above research. Birch bark skill in Heilongjiang provinceas an example, expounds the abstract strategy and the encoding strategy..