Research On Client Live Broadcast Of "pentium Convergence Media"

With the rapid development of the Internet,the communication channels of the media industry are constantly changing.As an emerging communication mode,live broadcasting is welcomed by users and has become a trend of communication mode.In the era when everyone can produce content,mobile live broadcasting,as a new form of communication,develops in full swing.Mobile live broadcasting refers to live broadcasting on mobile terminals,which mainly refers to mobile terminals,but also includes tablet computers and other terminal devices connected to the Internet by customers.On January 1,2022,Inner Mongolia Radio and Television changed its official news client “Tengger News” into“Pentium Convergence Media”,continued to make full efforts to develop,adhered to the concept of “mobile first and integrated communication”,and made mobile live broadcasting a regular form of communication while releasing text information.In the process of development,constantly improve the content,with user needs as the top priority.In order to further explore more effective ways for the future development of“ Pentium Convergence Media ” client of Inner Mongolia Radio and Television Station,this study discusses the development of “Pentium Convergence Media” client and the live content of “Pentium Convergence Media” client through content analysis and case study.Based on this,the future development strategy of“Pentium Convergence Media”client is proposed.The brand of “Pentium Convergence Media” carries out live broadcasting through multiple communication channels such as client,web and short video APP.Due to user and market factors,it develops the mobile client as the core live broadcasting platform.Various forms of live broadcasting,such as fast live broadcasting,slow live broadcasting and customized live broadcasting,as well as linkage live broadcasting with multiple media as the main body of live broadcasting and independent anchors of Inner Mongolia Radio and Television Station as the main body of live broadcasting,are used to strengthen their own communication power.VR,drones and other emerging advanced technologies are used to broadcast live,increase the number of live broadcast,improve live content,and further improve the quality of live content.Statistics show that the live streaming content of Pentium Convergence Media includes news and information,traditional culture promotion,important time nodes,social life and sports and sports events,etc.In general,the live streaming content shows outstanding characteristics such as praising the spirit of the new era,pursuing diversity,demonstrating affinity and striving for quality.Through continuous active exploration and practice,it comprehensively improves the development of financial media,improves the communication power,guidance power,credibility and influence of mainstream media,and leads the integrated development of media in Inner Mongolia Autonomous Region.As for the client live broadcast of “Pentium Convergence Media” of Inner Mongolia Radio and Television Station,this study mainly points out the tasks undertaken by mobile video live broadcast,such as public opinion guidance,correct development of live broadcast channels and consolidation of mainstream media’s right to speak.The client live content of “Pentium Convergence Media” is the result of constant exploration and accumulation of experience in the field of mobile live programming of Inner Mongolia Radio and Television Station,and has made certain achievements.But there are still some areas for improvement.For example,compared with other mainstream media,the number of live broadcast programs is relatively small,the live broadcast interface is disordered and the user interaction is lacking.Therefore,the client live broadcast of “Pentium Convergence Media” of Inner Mongolia Radio and Television Station strives for comprehensive improvement by means of live broadcast warm-up,program publicity and client publicity to strengthen user interaction,optimize the live broadcast interface,and strengthen win-win cooperation with other media.Therefore,as the mainstream new media in Inner Mongolia autonomous region,it fully assumes its due social responsibility and gives full play to its function of public opinion guidance.This study can clearly recognize the current situation of “Pentium Convergence Media” client live reporting,which has positive practical significance for promoting the sustainable and healthy development of local new media industry.This study also has deep practical significance,which is conducive to the comprehensive development of mainstream media in Inner Mongolia.