| Today's mobile live broadcast traffic continues to increase,its greatest feature is decentralization and contextualization and the combined effect of the two has led to the form of live broadcast by the whole people——in short,there is no restriction on the identity,location and time.The number of live broadcasters and outbreak directly result in the rapid growth of live broadcast.However,in this huge amount of live broadcasts,there are few of them that are purposeful and integrated.More often than not,there is chaos and chaos.The content quality is not high,the value is limited,and the content is not attractive.These are also an important drawback of the inability to personalize live broadcast.This article focuses on the rise,current status,and development of internet broadcast platforms,and analyze the new interactive experiences brought by live broadcasts and the profit model of the live broadcast industry from the perspective of communication science.The problem and how to solve it were introduced. |
PDF Full Text Request