Research On Short Video In Visual Heterotopia

As one of the important carriers of contemporary visual culture,the positive interaction between short videos and social components has produced some important visual cultural phenomena,which represents the power mechanism and operation order of visual heterotopia.This paper takes short video as the research object,takes the visibility of visual power and the heterogeneity of visual space as the overall theoretical reference,selects some short videos as research examples,and conducts research on visual-related practice and phenomena.From the content,it is mainly divided into three chapters: visual alienation,visual spectacle and visual ethics.The first chapter focuses on the new life alienation phenomenon caused by over-reliance on visual receptors,that is,the alienation problem between direct and indirect audiences of short videos.Tracing the historical process of life alienation and modern new changes from the pedigree of alienation theory,visual alienation is a perceptual alienation different from previous alienation.The perceptual economy represented by short videos circulates the sensibility and body of life as new factors of production,and carries out power discipline on life by virtue of various systems of classification,screening,reward and punishment on the platform.In addition to the visual life that depends on visual materials and digital media,the life that is not accepted by the "visual umwelt" but cannot get rid of the influence of short videos becomes a "monster",an alienated life that is exiled and expelled by the visual heterotopia.The second chapter focuses on the diffusion of visual spectacle logic in the whole social field caused by short videos.The spectacle of freedom is shown as the paradox of freedom in short videos.Freedom,as the life management technique of short videos,is reflected in the "freedom of sameness" of seeing and being seen and the central trend of opinion feedback in the democratic background on the basis of guaranteeing the freedom of creation and expression of the audience.The result is to promote power instead of freedom.In the fantasy spectacle,the visual reality overrides the reality itself,and the image becomes the necessity of daily life.The perception community constructed by the participation of the whole people,the narrative of life and the ritualized carnival deconstructs the sanctity and nobility of public life.The spectacle ofconsumption culture,the fearful spectacle of "COVID-19" and the creative spectacle of returning to visual “nature” represented by "Li Ziqi",which are caused by the creation and dissemination of related short videos,all prove the generalization of visual spectacle in the social field.The third chapter focuses on the ethical issues caused by the mechanization of vision in short videos.The ethical transgression of short videos is manifested in three aspects: visual text,viewing behavior and the subject's self-configuration.The normative meaning of visual text is missing,and peep becomes the audience's consciousness of watching,and the subject's self-cognition is broken in the fragmented image stream.The audience pursues material and pleasure,and pursues egoism and pragmatic principles to reduce the sense of ethical responsibility.The perfect presentation of images implies the "painless" tendency of visual ethics.Under the short video system,visual ethics focuses on the function of "imitative device" guiding the audience's vision and reorganizing the visual space.The distinction between visible and invisible in "eyes of power" involves the principle of "distribution of the sensible" of vision.In order to achieve the equality of distribution of visual perception,it is necessary to break the common basis of existing visual perception in short videos and rebuild the equal order of visual distribution in the state of "dissensus".