Study On The Spectacle Phenomenon Of "The Godness" Based On Female Consumption

With the growing maturity of multimedia and network technology, the reality show with various types and themes has attracted more and more attention in recent years, and its entertainment as well as spectacle characteristics are increasingly obvious. However, the current research on the spectacle of the reality show is single and lacks an interpretation of the phenomenon, let alone in-depth study of the causes and its influence on the specific audience. As a reality show with the theme of female fashion, "The Goddess" is a typical representative of the spectacle phenomenon. Not only does it exert a subtle influence on women’s daily life, but also affects women’s consumption activities.This paper mainly focuses on the study of the case to interpret the relationship between female consumption and the spectacle by the theory of media culture, female psychology and economics related to spectacle to enhance female audience’s rational recognition of the spectacle phenomenon. As for the research content, on the one hand, with women’s consumption as the starting point, the paper conducts a comprehensive comparative analysis of the previous two seasons of the programs to illustrate the program’s spectacle trend and character and highlight its unique spectacle phenomenon. On the other hand, the research focuses on the relationship between the origin of the spectacle phenomenon and female audience as well as combine related data and in-depth interviews to analyze female consumers’concern about the spectacle phenomenon in the program.This paper adopts qualitative reasoning with quantitative data as its support. It first analyzes the relationship between the spectacle phenomenon and female consumption on the basis of the spectacle theory, demonstrates the specific manifestations of the spectacle phenomenon under the background of female consumption in "The Goddess", and delves into the relationship between female consumption and fashion spectacle, character spectacle and advertisement spectacle. Then, it comprehensively analyzes the cause of spectacle phenomenon under female consumption according to women’s aesthetic psychology and personal identification. Finally, combined with related interview materials and theoretical analysis, this paper analyzes the influence of spectacle on female consumption from four aspects, respectively are women’s consumption concept, aesthetic standard, self-concept and impulse consumption.