Research On Short Video User Behavior Of Mobile Terminals

In industrialized societies,audiences primarily access information through traditional media such as radio,newspapers,and television.After entering the Internet era,the way people access information has become diverse.Websites,forums,Weibo,WeChat,social apps,etc.become the main positions for the audience to socialize.A mobile phone,a network interface,and a social app can help the audience to get rid of the fatigue and enjoy the afternoon tea.This is the short video of the Internet era such as fast hand,vibrato,beauty,watermelon,volcano,etc.The unique charm of the show.They gradually occupy the dominant position in the short video market based on their own advantages of convenient information,vivid pictures and leisure decompression.Among the many short videos,the vibrating APP is a rising star.It relies on the marketing and promotion model of information technology and the trend,making the vibrato become a refined,vertical and professional social short video app in China.This paper takes the vibrato as the research object,and combines the theory and the model,and uses the research methods such as literature research,questionnaire survey and quantitative analysis to propose the research hypothesis and reconstruct the research model.By using SPSS quantitative analysis to statistically analyze and analyze the user behavior of the vibrato user,the correctness of the hypothesis is verified.Finally,this paper summarizes the recommendations of mobile short video from four aspects: content distribution mechanism,product theme and communication channel,user demand and feature.The research significance of this paper is mainly divided into two aspects.First,this thesis studies the rich use and satisfaction theory,AIDA model,technology acceptance model and other classic theories.Secondly,it discusses the internal development law of mobile short video users' usage behavior and proposes corresponding operational strategies.