Research On The Short Video APP In The New Media Era Take "Vibrato" As An Example

According to the China Internet Network Information Center(CNNIC)report,as of June 2018,the number of Internet users in China reached 802 million,and the number of mobile Internet users reached 788 million,accounting for 98.3% of the total number of Internet users.This indicates that the mobile Internet era has arrived.With the popularity of smart phones,mobile short video has sprung up and become an emerging form of media.The short duration of mobile short video and the small content capacity make people use the fragmented time to obtain information and leisure entertainment,which is widely welcomed by people.Vibrato is a fast-developing mobile app.Studying its internal mechanism can effectively understand the current user's demand for mobile APP,and it will help the design of mobile application APP.Through research,the author believes that the reasons for the rapid development of vibrato are: 1.Through the powerful post-effect technology,create a variety of special effects,which stimulates the motivation of people's creation.2.Encourage users to share their lives and arouse emotional resonance.3.Provide a platform for ordinary people to show themselves.On this basis,the author designed a micro-video style fitness APP framework and interface based on his own research and practice.This fitness app refers to the characteristics of the audience to attract the audience and conveys a healthy life concept.At the same time,it expands the depth of user socialization.