Research On Influencing Factors Of User Stickiness In Short Vibrato Video In Li Jiaqi

With the continuous innovation and rapid development of various high-end network technologies such as artificial intelligence and big data,the short video platform has also emerged rapidly with the strong support of information technology,and this new form of network communication has been deeply loved by the public since its appearance.The short video industry is developing rapidly and healthily,and a complete content industry development chain has been basically formed.The short video field is moving towards vertical subdivision,and the content is constantly optimized and deepened.In the field of short videos with rich content,beauty short videos have become the creative direction chosen by many bloggers,and also the preferred way and important channel for fashion and beauty lovers to obtain and read beauty information for free in time.Short videos of various forms of beauty makeup are gradually becoming mature and have a great space for development.However,at the same time,the beauty makeup short video field is filled with more and more homogenized and popularized video content,which is easy to make many audiences form aesthetic fatigue and gradually lose the original freshness of content and audience trust.In addition,the competition in the field of short video is becoming increasingly fierce.How to attract and retain users and have a strong user viscosity so as to achieve benign and sustainable development is an important problem facing beauty short video and even the whole short video industry at present.In this context,the author studied the beauty makeup short video field and chose the short video of Douyin of Li Jiaqi as the research object of this paper through consideration of influence and popularity.Firstly,by sorting out the concept,analyzing the development status and summarizing the measurement index,the mobile short video and user viscosity are summarized.Secondly,by means of questionnaire survey,college students in Hebei region are selected as the survey objects to explore the basic information,usage motivation,usage behavior and other factors of these users,and the avoidance motivation of non-users of Douyin short video is investigated.Again,in the use and satisfaction,under the guidance of theory to the use of user motivation as the breakthrough point,combined with the perception of a short video quality,the influence of social interaction,user satisfaction and user intention,the continuous use from these five aspects analysis and jia-qi li trill short video user viscosity correlation between college students and influence relations,thus summarizes the influence factors of the user viscosity.In the last chapter,the corresponding promotion path is put forward: diversified development,catering to the user's motivation;Innovate content and form,improve the quality of short video;Pay attention to the construction of public praise,give play to the role of social influence;Improve bloggers' personal quality and balance content creation and commercialization.It is expected that this paper can enrich the research in this vertical field,provide reference for the improvement of the user viscosity of beauty makeup short video,and promote the sustainable development of this field.