Research On The Development Of Short Video On Mobile Terminal Under User Thinking

In recent years,various types of content products have emerged in the network video industry,Net drama,live broadcast,short video,etc.have built a new network video ecological environment.Among them,mobile short video platforms such as DouYin,KuaiShou,and HuoShan began to sprout,The popularity of smart phones,the reduction of mobile internet fees and the increasing demand for fragmented entertainment by users make the short video industry of mobile end rise rapidly,bringing users a new audio-visual experience.Founded in September 2016,the “DouYin” video platform has now exceeded 500 million monthly active users and 250 million daily active users.Not only the user scale is large,the user structure is diversified,and its market share is also far ahead in the mobile short video industry.Therefore,this paper selects the “DouYin” short video platform as an example,through observation method,questionnaire survey method,in-depth interview method,etc.Research on the content preferences and usage behaviors of short video platform users,further analyze the advantages and existing problems of content and platform from two aspects,and propose corresponding development strategies based on the conclusions of research and analysis.In the research process of the short-timing video platform,the development of the mobile video short video industry under the user's thinking,the advantages of communication and the existing problems are summarized.Through research,it is found that the big data algorithm is continuously optimized to meet the individual needs of users,and it also triggers the “information boudoir” effect.Users also need to access diversified short video content while having their own content preferences.The user with low threshold enters,which is convenient for the user to use.At the same time,the user media is not well-fed,and the short-term video content appears.Diversify the content of the column to enhance the user's stickiness,and also pay attention to optimizing the platform function to enhance the user experience.I hope that the research results of this unit can have certain reference significance for the development of mobile short video industry.