Research On Wechat Marketing Of Fashion Public Number

In In the era of mobile Internet,the value of WeChat marketing is promin ent,the fashion WeChat public number is developing rapidly,and WeChat mar keting has become a research hotspot at this stage.This article takes communit y communication as the basis of theoretical research,with "late night" as a cas e,for fashion.The WeChat marketing of the public number is being studied.After literature review and case study,it is found that the success of fashi on-like WeChat public accounts such as �Deep-night Development� is mainly r eflected in three aspects: audience strategy based on audience model and comm unity communication,content strategy based on content source,presentation Th e form and composition of the content,the media strategy is based on the effe ctive choice of media combination and delivery time.However,in the face of the rapid changes in the current WeChat marketing and community communicat ion,the fashion WeChat public number such as �Late in the Night� is in the audience strategy of fan participation and brand-audience personality,content so urce diversity and content integration.In terms of media strategies such as the new media delivery format,there is a need for optimization.Based on this,this paper puts forward some constructive opinions on the audience,content and media strategy of the fashion public number.In terms of audience strategy,it is recommended to focus on niche KOL marketing,and guide brands to be close to the audience's personality.In terms of content strat egy,on the basis of existing content,it is necessary to expand the integration of content and try to enhance the influence with the brand's co-branded adverti sing.Keeping innovation in content,expanding the source of original content a nd maintaining the diversity of content.In the media launch,using the advanta ges of existing media delivery,docking the MCN platform to create a matrix platform for the media.