Design And Implementation Of WeChat Marketing System Based On WeChat Public Platform

Marketing is an important means for companies to promote products,release information,and drain activities.With the rapid development of mobile Internet technology,traditional exhibition and television marketing methods have become weaker and weaker,and more and more companies recognize the Internet.The importance of marketing.When the rapid development of the Internet era brings benefits to enterprises,it also brings new opportunities and challenges.The traditional industry has relatively few marketing methods.The main manifestation is that the scope of traditional marketing is relatively small.The marketing activities held are not only overly commercial,but also consume a lot of time and energy,and the effectiveness of marketing activities is not guaranteed.At the same time,young people now spend more time on the Internet,and traditional marketing methods are slightly inadequate.Under such circumstances,how to carry out efficient marketing by enterprises has become an important issue that needs to be solved urgently.The emergence and development of We Chat products has provided opportunities for corporate marketing.In addition to pushing messages,the We Chat public platform also allows users to conduct mobile marketing through the We Chat public platform.In view of this,this article will make a practical study on how to build a We Chat marketing system based on the We Chat public platform.The micro-marketing scheme proposed in this article is to build a micro-marketing system based on the We Chat public platform.Starting from the corporate marketing business level and actual marketing activities,the company's past marketing experience is combined to finally solve the current marketing problems of small,medium and micro enterprises.In order to meet the needs of the current marketing environment,we provide users with more marketing strategies through our system.Therefore,this article first finishes the business needs analysis of the entire subject,and designs the system functions.In terms of implementation technology,platform technologies such as PHP development language,CI development framework,MVC development model,and We Chat public platform development are adopted.Based on the above,this paper has made database design,architecture design,and detailed system design.The core functions of this marketing system are reflected in user management,event management,and peer-to-peer publicity.Through online and offline collaboration,we ensure a good customer experience,while avoiding over-marketing,and provide different targeted services according to the different business scopes of the company.Campaign plan to achieve top-down integration of the marketing system.In the end,this article carried out the development and implementation of We Chat marketing system,deployed it,launched it online,and provided external services.This We Chat marketing management system includes two levels of background service and We Chat mobile terminal,which mainly include multiple practical modules such as event publishing,course publishing,online consulting,and marketing acoustics school.Combined with the basic user service functions developed by We Chat,it fully meets small,medium and micro enterprises.And personal needs for marketing course consulting,which solves the problems of high labor costs and difficult marketing activities management in the marketing process of contemporary enterprises.In this system,the user analysis function is used to help companies more accurately classify We Chat user groups.Help corporate users transform their marketing models and achieve precise marketing.After analyzing the marketing model under the traditional background,we explored a marketing model suitable for the development of enterprises in the new era,which is also an innovative practice for the development of the online marketing model at this stage.Combined with the characteristics of the We Chat public platform,it not only helps small and medium-sized enterprises to explore and innovate the marketing model in the context of the new era,but also has a guiding significance for enterprises to carry out marketing model reform.