Reserch On WeChat Public Number In Chinese Television Stations Under The Angle Of “Inbound” Marketing

Through focuses on the innovative marketing ideas brought about by the inbound marketing of domestic television stations’ changes. The author demonstrates that, in the process of infusing the “inbound” marketing into the media using the WeChat public number, the inbound marketing is conducive to shifting the traditional thinking of media, as well as applying more precise marketing.Base on this, the thesis through literature analysis of inbound marketing features, the current situation of WeChat public numbers operated in domestic television stations is conducted in specific cases, according to consumptive value, available platform, and analytical data; the problems of ambiguous users, lagging platform construction and insufficient tracking study are discussed. In accordance with operation of the WeChat public number and the "inbound" marketing theory, the author puts forward the operation of WeChat public number in domestic TV stations should identify their own value orientation, use properly social media platforms and their own superior resources, analyze feedback data of users and competitors, in order to achieve the virtuous cycle of inbound marketing. This study promotes the development of public television by means of WeChat public number to achieve precision marketing to some extent.