| The development of book publishing is an indispensable part of cultural construction,especially the publication and distribution of popular reading materials.It plays an important role in the spread and popularization of a new culture in the general public.The Communist Party of Chinese known this.Throughout the publication of the early historical materials of the founding of new China,the party and government had attached great importance to and promoted the publication and distribution of popular reading.At that time,the campaign aimed at improving literacy and education of the general public,and the desire of the general public for the new society and new ideas,needed a large number of various kinds of popular reading materials to support them.But in the early days of liberation,the scattered ways of publication and distribution of traditional popular reading materials had been unable to meet the requirements of the new situation.And the circulation of unhealthy popular reading materials was incompatible with the construction of a new society.Therefore,the party and the government attached great importance to the publication and distribution of the pulps work at the time: the party and government leaders not only made several instructions,led the publication and distribution of popular books,promptly corrected the problems in the issue,but also adopted many supporting measures to provide all-round support for the publication and distribution of popular reading materials.These initiatives have laid popular books published by people oriented,has greatly enriched the types and content of popular books,not only meet the spiritual and cultural needs of the ordinary people,enhance the intelligence and knowledge of them,promote the development and prosperity of socialist culture,but also fully dig the paper media 's political communication effect,establish a new image the new government,consolidate the party and the government's legitimacy. |
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