Research On The Operation Of Luhan Fan Group In The New Media Environment

Since the 1980s,with the continuous development of Chinese socialist market economy,the cultural field has sprouted the seeds of marketing.In the 1990s,the mainstream discourse that centered on economic construction dominated social life.The wave of commercialization and entertainment reform began to spread into the cultural field of Chinese society,and the establishment of the cultural market created the context of mass revelry.Chinese fan culture has been widely watched by Hunan Satellite TV's "Super Girl" in 2005.At that time,"Super Girl"decided to win the game by message voting.This model attracted the active participation of many fansThe development of fan culture and fan groups has shown different characteristics with the emergence of new media.The anonymity of new media technologies,the breadth and spread of information dissemination,and non-linear communication all influence the fan culture and strengthen the interaction of fans in virtual and reality.At the same time,fans have become more and more closely related to the new media.From the early passive follow-up of the cultural industry to the "participants" and "planners" in the crazy star-chasing event,fans have adopted their strong purchasing power and cohesiveness.Idols win more resources and exposure,and consciously maintain the idol image that has been formed,becoming a medium of carnival.Accordingly,the voice of fans is constantly increasing.Fans consume stars in new media positions and are also consumed by stars.Dennis McGuire once elaborated on fans.He believes that "fans" are fanatics who are extremely involved in media stars,actors,programs and texts."Fans"have different behavior patterns from others,in their dress,appearance,It shows the use and consumption of the media.In the era of social media,a sentence with a super-popular star,a picture,or even an expression and a word can cause a sensation,which makes a certain social sentiment spread.This situation deserves our deep reflectionThis article takes the participation of observation method,text analysis method and interview method as the research object of the fan group of top traffic idol Luhan.This article will examine fan culture,fan group management and operational content from a critical perspective.Fans rely on the Internet platform and social media to form a close fan community.The fans community has clearly defined and required members to enhance the cohesiveness within the group.However,in the face of emergencies,there are obvious differences in the mind and education level of the fan members,so a series of emotional fluctuations are inevitable within the group.Therefore,this article believes that as a fan of the individual,we should constantly improve our cultural literacy and rationally pursue the stars As a fan group that gathers many fans,we should guide the fans to selectively participate in the group's support activities to promote the healthy development of the fan culture.