The Research Of Community Culture Dissemination In Case Of "Dou Ban"

The Web2.0 era,the development of the network from the content as the core to people-centered,in the process of empowerment,network information communication has become a grid pattern,based on user interest free organization in a grid community(community network),forming a huge commercial value and cultural value of the community culture,watercress network is one of the typical ones.With the interest of"book,shadow and tone" as the basis of interest,users gather into communities by common interests,and create community culture through the mode of users' autonomous production of content.Within the community,there is no absolute equality between members of the community.The opinion leaders in the community,because of the high level of information flow,tend to have more or less community opinion.Therefore,they play a key role in the process of forming community culture.At the same time,people realize identity establishment and value identification through subcultural capital within the community.It is this social network that enables the community culture of bean restaurant to mature.The reason for the formation of the culture of the bean network community is the resultant force of multiple factors,which include the change of technology and the change of social life.The mobile social mode enables people to become independent and lonely.The relationship between people is materialized and symbolized.People need to find spiritual comfort from the virtual world.At the same time,the rapid development of Internet technology,the maturity of big data technology,and the function settings of the bean seed net make it form a distinctive community culture.In douban community culture on the content of the present,has the obvious characteristic of the long tail,the characteristics of the mass and niche coexistence.Because douban is the\"book,picture,sound\" as the core content,social class books,niche film,not mainstream music became the douban users focus,formed with literature and art as the core of the mainstream culture.Douban community culture and therefore formed the style characteristics of literary small and pure and fresh.The style construction of identity not only has realized the community members,also achieved some spirit in the sense of resistance.Within the community,through opinion leaders and members at the grass-roots level of interaction,the effective transmission of information in weak relationship,and through the inside of the community self-organizing mode,content of orderly and efficient production,under this kind of interactive mechanism,community culture gradually mature.Community culture on the impact of douban and its development in the community,is worth us deep thinking.Through community culture,a good knowledge sharing model can be formed to effectively realize the dissemination and supplement of knowledge.At the same time,the community,as an emotional community,has important implications for the formation of emotional ownership and the realization of identity.Many products,such as books,movies and-music,have a new vitality under the influence of social culture.Cultural ecology has achieved pluralism and prosperity.From a business perspective,the generation of douban community culture itself has great commercial value,and the formation of the culture of community let community members at the same time of become a cultural consumer,has become a cultural producers.