The Study Of The Vulgarization Phenomena In The Medium Under The Perspective Of Medium Culture

Man creates culture,and they are created by culture as well.Therefore,man is both the cultural subject and object,culture consists of all things in sociaty.The coming of the mass media,such as newspaper,radiocast,television,Internet,and mobile phone,have seen some new phenomena in Culture and Media Communication,which condenses itself into a dynamic progress and that wraps each person in it. Thus,the culture represented by media becomes the ceremonies and scenes in our daily lives. While promoting the centralization of culture,the mass media have caused the inevitably fragmentation of culture.With their powerful symbolic violence,the mass media have destroyed every traditional border,which resulted in the tendency of cultural homogeneity,cultural typification,and cultural vulgarization.The vulgarization of culture largely increases with the arriving of consumer and postmodern society. It has seriously undermined the traditional social value and morality,changed people's judgment and understanding of the world,and especially done irreversible harm to our teenagers.Media culture is a part of the community culture,while media vulgarization in media is a representation of media culture whose existence is inevitable.This phenomenon is a result of the overdevelopment of cultural popularity and the alienation of media cultural development.In view of this,this paper selects the Cultural Studies for the point of view,so as to analyse the vulgarization phenomenon in media within the broad perspective of Cultural Studies.It is trying to realize the reason of the vulgarization phenomenon in media essentially according to the way of qualitative speculation,content analysis,comparative study and so on,that is for researching the solving countermeasure.In the first part of the paper,it expounds the significance,the value,the method,the purpose,and the current research situation both at home and abroad.Then,show the cognition of vulgarization phenomenon of media culture and analysis the manifestations of reality.Again,elaborate the causes of media vulgarization phenomenon and realistic hazard in details from the perspective of Cultural Studies,which including the cultural theory of Frankfurt School,English Culture Research School,Consumerism and Postmodernism.Finally,investigate the reasonable way to govern vulgarization phenomenon in media and the reality basis from the height of the community culture.This article is trying to carry on bold innovation on the basis of previous media vulgarization phenomenon studies in functionalist perspective,setting its hope on accomplishing mass media self-salvation by way of cultural construction.In this paper,the author expresses the different views from the previous study in media vulgarization phenomenon,always concentrates on"Culture"to analyse the causes and find solutions.As Hegel said,"Wounds is his hand,the medical wound also is his hand."The only way to govern vulgarization phenomenon in media should inevitably embark from cultural construction and the guidance itself,so as to achieve the ultimate goal of long-term stability.