Research On The Paticipatory Culture Of Zhihu Q&A Community

In the new media environment of Web2.0,SNS,and UGC,the interactive medium-ecosystem change has made a clear change in the identity of the audience.With the rise of social media,represented by online q uestion-and-answer community,the participation of the audience has increased.Participatory culture was formed and given new meanings.The participatory culture refers to the new media culture style of sharing,openness,interaction,and cooperation that is created by web audiences in order to realize their identity and use web 2.0 technology to actively disseminate information,strengthen interactive communication,and create media texts.As a representative of the new online question-and-answer community,Zhihu community has become a fertile ground for the flourishing of participatory culture by virtue of its special communication mechanism,friendly community atmosphere,and effective community norms,demonstrating the identity of producers,consumers an d communicators.Overlapping networks spread the landscape.In view of this,the article selects the typical representative of the question-and-answer community-Zhihu community as the research object,and takes a comprehensive care and in-depth analysis from the perspective of participatory culture.From the perspective of the evolution and development of the community-based participatory culture and online question-and-answer community,this paper analyzes the unique status of the question-and-answer community developed in the traditional question-and-answer community and finds that the question-and-answer community has technical strength,media characteristics,and Audience practice under the influence of the three participate in the birth of participatory culture,the article believes that the birth and development of culture and people,content production and relationship construction can not be separated,focusing on the two core dimensions of the operation of the question-and-answer community,namely,participatory knowledge production and participation The interactive relationship is analyzed,and the cultural practice process of the textual production and relationship construction of the participatory cultural subject in the parallel aspect of one body and the other is analyzed.The analysis reveals that the question-and-answer community in the field of participatory culture also has problems that cannot be evaded in the development process: the tendency of participation in the broadening of the gap,the infringement of the copyright crisis and commercial capital,and excessive reliance on technological forces.For this reason,in order to seek long-term and long-lasting development,the question-and-answer community can deepen interactive communication and avoid the trap of “silent spiral”;accumulate niche “long-tailed” forces to seek individualized development;and develop new media literacy education to eliminate Three aspects of entertainment trends are optimized.Finally,through the understanding of the question-and-answer community's participatory culture,we hope to provide useful inspiration for the development of other online question-and-answer communities.