Research On Fans Culture And Community Construction Of Douban Platform

Social media applications are becoming more and more common,with the rapid development of network technology,and their role in people's daily life is becoming more and more prominent.As an active force in social media,fans gradually get rid of the status of passive editing,and gradually become an important node in the star making process through active participation.With the continuous improvement of the entertainment industry and culture,the status of fans has also been significantly improved.Fans gradually gather in the virtual cyberspace through social networks to form a whole.Because they have the same love objects and interests,fans are cohesive together to form a virtual fan community with more efficient action.In recent years,Douban community has become more and more active in all kinds of virtual communities.It not only gathers a large number of fans community,but also produces many excellent original works.Its operation mode and internal circle have certain particularity,which has strong typicality and representativeness.Therefore,this paper takes Douban Entertainment Group as the research object to study and show the overall appearance of the virtual fan community And operation mechanism.This paper uses a variety of research methods,mainly using the network ethnography research,text analysis and in-depth interviews,mainly through the application to go deep into Douban community entertainment groups,in the process of investigation,actively express their opinions,in the process of research,through the list,screenshot and other ways to collect data,and through private letters and other ways to contact some fans,build a website Finally,combined with the classical communication theory,this paper discusses the inner circle structure of the virtual fan community,interprets the text production and exchange process of fans in the virtual space from the perspective of coding / decoding theory,and explores how Douban group becomes a shared meaning space and how to maintain the internal stability of the group.Fans have their own unique position in the face of the original text provided by the stars and their companies.They will make their own choices according to the influence of the culture,and produce and exchange the text through collage and other ways.This process is the secondary shaping of the image of the stars,and also forms the unique culture of the fan circle.The virtual community platform constructs a shared space with the meaning of the fan group community It promotes the production and dissemination of fans' texts,thus the fans' community completes the process of socialization in the virtual space,and constructs fans' self cognition and even group cognition.Virtual community platform is the source of power to boost fans' cultural production,but we have to pay attention to the problems it may cause and the corresponding social impact.Virtual fans' community is a relatively closed space,which is easy to produce information cocoon room and other phenomena.If the lack of market,government,media and other aspects of correct guidance,it may lead to fans' extreme behavior,and ultimately harm the whole fans Silk collective.