Mobile Network Broadcast's Scene Construction And Its Guiding Significance

With the development of mobile internet,the age of "scene" is coming.The scene becomes a breakthrough for media organizations and enterprises at this moment.Through the practice in the content,marketing and other specific aspects,they sum up experience.Actually,we take the scene into consideration has more advantage for network broadcast,such as finding its development direction and solve the problems it has faced.This paper uses the viewpoint of Media Ecology and Media Scene Theory,and then takes the scene as the breakthrough point to analyze how the network broadcast construct its scene.Through above analysis,we think that the construction of network broadcast is the result of virtual scene,realistic scene and user interaction.This paper divides the scene into two concepts:virtual scene and real scene.The real scene is the specific time and space of the individual,which affects the individual's demands and behavior habits.However,the virtual scene does not have a specific physical space constraints.In the virtual scene,the individual consciousness has been taken out from the reality into a specific situation.This study analyzes the construction of network broadcast scene,firstly the network broadcast constructs the virtual scene through the audio program or the broadcast advertisement,so that the users with different personal attributes can enter the virtual scene,and through the audio program itself(style,audio,programming,editing and Narrative)and its visual design(APP visual design,program listening page)which can reflect part of the ritual elements to set the ceremony,so that the user can participate in.Through that,the network broadcast can spread information,integration of user groups,unified values,and stimulate consumption.The degree of participation of the user in the scene in the process,on the one hand,depends on whether the ceremony of the network broadcast is fit with the user's personal attributes.On the other hand,it is closely related to the real scene:different realistic scenarios have different effects on the user's real-time status.Through the analysis of the construction of network broadcast,this paper puts forward some suggestions for the development of the network broadcasting from the perspective of optimizing the user's participation in the ceremony.These suggestions include that big data,real-time user status collection,content recommendation and other technical support,programs and advertising optimization,and then through a variety of comprehensive coverage of the user's life scene terminal,so that the network can attempt to complete the landing in the real scene,and than the user experience to complete the closed loop.