Research On County-level "Internet +" Agricultural Products Cold Chain Logistics System

With the continuous improvement of China's economic development level and the upgrading of consumption structure,the proportion of agricultural products such as fruits and vegetables in the daily life of consumers is rising.Consumers pay more attention to the quality and safety of agricultural products when selecting agricultural products.In other respects,this has promoted the development of cold chain logistics of agricultural products.As an important part of agricultural production activities,cold chain logistics of agricultural products runs through the whole process of production and marketing of agricultural products.Most of the traditional cold chain logistics models do not form a complete logistics system.There is a phenomenon of individual governance.There is no effective integration of resources.The logistics and the waste of agricultural resources and the high transportation costs.In the county area,it is often very rich in agricultural resources,but the lack of relevant cold chain logistics facilities and system planning,so that the sales radius of agricultural products in the region can not be further expanded,and at the same time can not obtain the latest market-related information,can not be on the market Make a prediction.The vigorous development of "Internet +" provides a good opportunity to solve the above problems and promote the development of agricultural products in the county."Internet + Logistics" provides a new development idea for the development of cold chain logistics of agricultural products in the county.This paper first introduces the theoretical basis and concepts related to cold chain logistics of agricultural products,Then it analyzes the cold chain logistics market of agricultural products and the necessity of developing cold chain logistics in the county,and then finds that there is a lack of overall planning,low standardization and backward equipment in the development of cold chain logistics of agricultural products in the county.Subsequently,the county network based on the "Internet +" agricultural product cold chain logistics system planning,the three cold chain business development model: based on category,CSA-based and omni-channel development model,and based on the actual situation of county development logistics Chain system optimization recommendations.Finally,Zhijin County is taken as an example to construct a set of cold chain logistics system for agricultural products including business model,information platform and system function.