Research On The Optimization Of Agricultural Products Cold Chain Logistics Based On The Internet Of Things In China

With the constant improvement of the people’s living standards and great changesin consumption idea,more and more people pay attention to the demand of the freshproduce, leading to a huge fresh produce logistics demand trends. In recent years,frequent outbreak of food quality and safety problem caused the concern of consumers,at the same time, country keep eye on it. But the traditional agricultural products coldchain logistics in production, processing, storage, transportation, marketing are far frommeeting the needs of the consumers. So how to enhance the efficiency of agriculturalproducts cold chain logistics, reduce logistics costs, ensure freshness, quality and safetyof agricultural products as key points and difficulties of the construction of cold chainlogistics enterprises. This article apply the Internet of things (IOT) technology andadvantages on agricultural products cold chain logistics, with efficient, timely, accurate,controllable and other information management means to support the health, efficient,stable and secure development of the cold chain logistics.Through the collection and analysis to differentiate, defined and expounded of theIOT, the IOT system structure and key technology, agricultural products cold chainlogistics, key technologies of agricultural products cold chain logistics, etc; pointed outthe development status of China’s agricultural products cold chain logistics and the IOTtechnology of agricultural products cold chain logistics business process, To design andestablish the index system and model to evaluate the influence of IOT technologyfactors on agricultural products Cold Chain Lo gistics, Which depends on analyzing theadvantages from IOT on agricultural products Cold Chain Logistics, The data werecollected by the questionnaire survey and analyzed by Fuzz Comprehensive Evaluation(FCE) and AHP, which verify the effectiveness of the index system.I hope this will be helpful to enterprises to improve the benefit and efficiency of agricultural products Cold Chain Logistics with the influence of IOT technology. Andit can also reduce the occurrence of food safety incidents, make sure agriculturalproducts keeping in fresh and safe.