Research On The Framework Of "Weifang Daily" International Kite Festival Report

Weifang Daily is the official newspaper of the Weifang Municipal Committee of the Communist Party of China.It is the main channel and core platform for Weifang's external propaganda and an important window for the world to understand Weifang and Weifang.Weifang Daily has carefully organized its reports with frequent highlights and high-quality products.Its reporting appeal and public opinion guidance have been continuously improved,and its credibility has become increasingly prominent.Weifang Daily can be close to the reality and focus on the Weifang International K ite Festival with local characteristics.It can deeply excavate the social and economic benefits of the International K ite Festival.It is constantly innovative in the reporting of the International K ite Festival and gradually forms a distinct feature.This paper tries to start with the study of the report of the International K ite Festival in Weifang Daily,analyze the report of the International K ite Festival in Weifang Daily by using the frame theory,summarize the rules and experience of the report of the International K ite Festival in Weifang Daily,and excavate how the Weifang Daily creates the cultural brand of the International K ite Festival by reporting,so as to provide reference for the festival reports in other places.This paper is divided into five parts.The introduction introduces the signi ficance and value of the topic,combs the research results at home and abroad,and introduces the research methods adopted in this paper.The first chapter summarizes the Weifang Daily and Weifang International K ite Festival,clarifies the connotation and extension of relevant concepts,and paves the way for the selection and analysis of research samples.The second chapter chooses the report of Weifang International K ite Festival from 2012 to 2018 in Weifang Daily as the research sample.This paper uses co ntent analysis method to make a quantitative analysis of the report of the International K ite Festival in Weifang Daily.Chapter 3 summarizes the reporting framework of the report of the International K ite Festival in Weifang Daily with text analysis method and framework theory,and concludes three types of reporting framework,namely,economic boost framework,cultural inheritance framework and urban sculpture framework.According to the qualitative analysis of the framework types,from the perspective of politics,economy,media social responsibility and urban development,this paper analyzes the causes of the reporting framework of Weifang Daily International K ite Festival;Chapter V,based on the research,summarizes the advantages and disadvantages of Weifang Daily International K ite Festival reporting,and puts forward some suggestions to optimize the reporting of the International Kite Festival..