Research On Traditional Festival Reports Of Xinjiang Daily (Chinese Edition)(2009-2019)

With the rapid development of network digital technology and the popularity of new media,the traditional media has been strongly impacted in terms of audience size and market share.As an important part of traditional media,local party newspapers are also facing challenges.How to give full play to the advantages of municipal Party newspapers and how to play the role of mainstream media in guiding public opinion and setting the agenda is a problem that municipal Party media must solve.Based on the reports of Xinjiang Daily(2010-2019)on the Spring Festival and the gurbang Festival,this paper attempts to analyze the characteristics of the reports of Xinjiang Daily(2010-2019)on the Spring Festival and the gurbang Festival from the aspects of the number of news reports,the topics of reports and the keynote of reports through the methods of text analysis and literature analysis,And analyze the image of Xinjiang.This paper is divided into four parts.In the first part,through literature analysis,it is found that there is less research on festival reports based on local party newspapers,especially on the Spring Festival and gurbanjie.Through a large number of research related literature to determine the research topic,according to the research topic to determine the research method,select the relevant research text.The second part sorts out the selected text and analyzes its reports according to the news framework theory.The third part concludes that Xinjiang Daily presents the changes of festival culture and customs,reports festivals from multiple perspectives,and presents a positive "image of Xinjiang",as well as the role of Xinjiang Daily in festival reports.The fourth part analyzes the problems existing in Xinjiang Daily and puts forward corresponding solutions.