A Study On Emotional Mobilization Of TV Reading Programs

For a long time in the rise of popular culture,the audience was immersed in the relaxed atmosphere created by entertainment programs.The aesthetic fatigue caused by excessive entertainment variety has not satisfied the spiritual needs of TV audiences tending to diversify.In the State Administration of Press,Publication,Radio,Film and Television Under the support of a series of policies,TV reading programs have prospered.In 2017,the TV reading program “Lang Reader” and“Seeing the Word” will be read aloud for TV,so that the audience can participate in the cultural heritage and emotional storage activities of reading.At present,there are many researches on TV reading programs from the perspective of communication,but there are few studies from the perspective of narratology.As a mass media with the function of guiding public opinion,TV should be synonymous with affectiveness.Therefore,TV reading programs should take more responsibility for the establishment of the media and the guidance of social emotions while providing entertainment.This article will combine narratology and emotional sociology to analyze the phenomenal programs "Lang Reader" and "Seeing Words like Faces".This paper is divided into five parts.The introduction part mainly introduces the background,significance,research methods and research status of the topic at home and abroad.The first chapter is about the related introductions of TV reading programs and narratology,and describes the variety shows.Cultural turn,television reading program overview,TV narrative and emotional expression;the second chapter discusses the narrative subject of the emotional expression of TV reading programs from the perspective of narrative theory;the third chapter analyzes the emotional expression from the story level of reading programs.The narrative subject,structure and context;the fourth chapter analyzes the narrative perspective,time and space and language of emotional expression from the discourse level of reading programs;the fifth chapter analyzes the path of emotional resonating in TV reading programs,respectively,from the content level of emotion The emotional identity at the delivery and audience levels elaborates on how the TV reading program achieves the organic integration of narrative and emotional elements.Through the case analysis and content analysis of TV reading programs,the author believes that "Lang Reader" and "Seeing Words like Face" use literary works to connect emotions and express their hearts with reading.It is a typical elite culture to explore the masses and actively build an audience.The success model provides emotional satisfaction and meaningful enjoyment for the spiritual needs of the public.The author hopes to summarize the narrative logic of the TV reading program,and analyzes how the TV reading program realizes the emotional mobilization of the audience through narrative with the emotion as the cutting angle,in order to provide a theoretical reference for the narrative creation of the TV reading program.