Research On Emotional Narrative Of Public Welfare TV Documentary Program

Since the 18th National Congress of the Communist Party of China,under the call of General Secretary Xi Jinping to build up cultural confidence,the National Radio and Television Administration has issued a series of favorable policies in favor of the development of documentary programs,constantly promoting the development of documentary programs in China.The strong rise of new media and the promulgation of the "curtailment of entertainment" accelerate the pace of the reform and innovation of the traditional media dominated by TV stations.In this context,CCTV's large-scale public welfare program Wait for Me thrived and gained high ratings and excellent reputation,which also gave inspiration to TV program creators to a certain extent and spawned other public welfare TV documentary programs.In the context of this era,Dragon TV,We are in Action",Rural China Shandong TV,CCTV movie channel The Warm Has Light Team of the public class TV documentary programme arises at the historic moment,in the form of a new platform in the TV,web sites,mobile phones and other media,has a huge spread effect and social influence.Compared with the traditional public welfare TV documentary programs,great changes have taken place in subjects,forms of expression,narrative content and other aspects.However,what are public welfare TV documentary programs? How does the emotion of public welfare kind TV documentary program behave? How can the narrative content of public welfare TV programs be recognized by the audience? According to the CNKI search,the relevant papers are rarely studied.Therefore,the author believes that the study of public welfare TV documentary programs from the perspective of emotional narrative will not only help us to have a deeper understanding of this film and television art form,but also help deepen our understanding of emotional narrative aesthetics under the new media environment.This paper studies the emotional narrative of public welfare TV documentary programs from the following aspects: firstly,the meaning of public welfare TV documentary programs and emotional narrative,the relationship between them and the relevant basic theories used in this paper are elaborated;Secondly,it analyzes how the program constructs the audience's emotion,which is discussed from the four aspects of program subject matter selection,emotion subject,audio-visual presentation and narrative strategy.Thirdly,it analyzes the aesthetic value of public welfare TV documentary programs.Thirdly,it analyzes how the media platform should construct its own trust space from the perspective of sociology and communication.Finally,some suggestions on the future development of public welfare TV documentary programs are put forward.From the perspective of social value,TV documentary programs that focus on public welfare not only play the role of education and enlightenment,but also provide new ideas for the development of TV documentary programs by virtue of the unique charm of public welfare.Second,mainly focused on the emotional narrative perspective of the narrative strategies of public television documentary TV emotional appeals,as well as the public research,combined with the specific social class TV documentary programme analysis of expressing feelings and emotions,the strategy and systematically in this paper,the new media under the condition of public television documentary TV emotional appeal and the development direction.At the same time,it tries to put forward some suggestions for reference for the production units of documentary TV programs,hoping that the creation and production of documentary TV programs for public benefit will enter a virtuous cycle.