Infiltration Emotional Expression In CCTV "Reader" Program

In recent years,people's consumption demand for spiritual culture has continuously increased.The country is paying more and more attention to the revival and support of traditional culture.More and more cultural variety shows have entered the public view.On February 18,2017,CCTV's large-scale reality-reading reality show "Lang Reader" focused on emotional expression strategies and achieved positive interaction and emotional resonance of audiences and programs,achieving a win-win situation of high ratings and good reputation.It has inspired the production of other cultural programs in China.First of all,at the level of sentimental communication,"Lang Reader" has a firm and true basic idea,insists on moving people with true,good and beautiful;there are also quite mature countermeasures for the host's emotional expression,the control of the live emotional atmosphere,and the audience's emotional infection.However,in the emotional transmission strategy,the use of warmth and connotation of the style of discourse,the coordination of words and truth,read aloud and spiritual resonance and other strategies,well conveyed the true emotions of historical famous.Secondly,at the level of emotional interaction,to uphold humanistic sentiment as the basic principle,in order to achieve the audience's psychological identity,for this purpose,family affection,friendship,and love are the main themes in order to stimulate the audience's resonance.The unique sentimental expression and interaction strategies of "The Reader" are lacking in China's cultural and emotional television programs,which provides new ideas for China's cultural and emotional TV programs.