Yan'an "Liberation Daily" Emotional Mobilization Research

Yan'an Jeifang Daily was first published on May 16,1941,and suspended on March 27,1947,during the Anti-Japanese War and the War of Liberation.As a complete party newspaper,it has made significant contributions in uniting and mobilizing the masses to participate in war.This article starts from the emotional mobilization of the Jiefang Daily and explores how the Jiefang Daily uses the emotional performance strategy to recreate the subject to mobilize the masses to participate in the revolutionary war of the Communist Party of China,and summarizes the specific methods of emotional performance and the process of its impact.In order to provide a new emotional vision for the study of jiefang daily and provide reference for the current party media to guide public opinion.The first chapter is the introduction,expounding the purpose and significance of the topic,and sorting out the current academic research on the liberation daily and emotion mobilization in yan 'an.The second chapter starts from the relationship between emotion,media and political mobilization and illustrates that emotion and media play a key role in political mobilization.The process of political mobilization is the process of seeking political identity.The basis of political identity is emotional identity.Therefore,political mobilization cannot be separated from the application of emotion.As the carrier of information and emotion,the media itself is political.Therefore,the development of political mobilization is closely related to emotion and media.The third chapter analyzes the economic poverty and cultural and educational backwardness of the"main body" in the border areas and the extreme difficulties of the Chinese communist party in manpower,material resources and financial resources in the war of resistance against Japanese aggression.The fourth chapter is emphatically discussed the Jeifang daily will emotional performance as a kind of mobilization strategy,mainly through the reports of torture and resentments to performance of "hate" emotion,through to roll over and independent reports to show "joy" emotional,gratitude and loyalty reports to show "love"the emotion,the demonstration of the three emotions through emotional repeatedly appears to achieve.Under the influence of the emotional performance,the emotion of the masses also changes,and changes the cognition,attitude and behavior.In the fifth chapter,the author explains that the emotion displayed in jiefang daily is based on the discourse of "class",with the emotion of "class" meaning,it reconstructs the class identity of the masses,promotes the internalization of the class "doctrine" of the masses,and thus arouses the class consciousness of the masses to complete the reconstruction of the revolutionary subject.The sixth chapter summarizes that jiefang daily takes emotion performance as a strategy,completes the reconstruction of the subject with strong revolutionary consciousness through the repeated presentation of relatively fixed emotions,and discusses whether the same emotion strategy can be used to mobilize the masses in different environments.The emotional mobilization of the masses by Yan'an Jiefang Daily has always been based on "classes".Through the use of "class",the changes in the masses' emotions have caused them to break the"fatalism" and produce a class consciousness that "the peasants in the world are a family," and thus become the revolutionary subject required by the communist party.