| Mass culture is a part of modern life.When market capital influxs into the mass media,entertainment products gradually diversify.and enriching the visual sense of the public.When video website self-made variety show has met the public's spiritual entertainment needs,which has been growing in scale in recent years,it's content directly affects the value orientation and value identification of the masses,the content management of internet self-made variety shows should be strengthened.Nowadays,faced to the demand of net generation,video website self-made variety show becomes gradually precise,circle and competitive The content presents the features of sharp topic and conflict,new themes,plot consistency,highlighting small crowd culture and grass root culture.However,in the course of the development of the network self-made variety show,the content appears to have the problems of Personal views are magnified,which is easy to lead to the error value orientation,the low popularity of the market interest,the same program mode and the content plagiarism.Based on this,this paper analyzes the reasons for the content management of the network self-made variety show,pointing out that the video website platform lacks the sense of public responsibility,the self trial is not standardized,and platform does not comply with the market order,and the audit system of the various regulatory bodies is imperfect,hysteretic,and the channel coordination is weak.From the perspective of public management,aiming at the content management of the network self-made variety shows,this paper puts forward to constructing a network governance system of “government-industry association-video website-internet users”,in this system,the various subjects should clarify the responsibility and mission,the synergy should enhance,so as to balance the relationship between the social and commercial benefits of the program content better,and build a good good market competition and network ecosystem. |
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