Research On Content Operation Strategy Of Free Online Text Reading Platform

With the rise of short video,live broadcast,mobile games and other industries,the development of online literature will inevitably be impacted.At the same time,in the field of payment,the development of online literature has gradually entered a bottleneck period.The weak growth of paying users and the low payment ratio are also restricting the development of online literature.Today,when users are vying for attention by a variety of products,online literature is inevitably at a disadvantage in the fierce competition of importing users and competing for traffic.Faced with such a dilemma,the free reading model came into being,facing the sinking market of third-and fourth-tier cities,serving the potential user groups with less exposure to online literature,opening up a new pattern for the further development of online literature,and pointing out a new development direction.A large number of free online literature reading platforms have also been born.Therefore,this study takes Tomato Novel,the largest free online literature reading platform in China,as an example,and adopts case study method,participatory observation method and literature analysis method.First,it explains the overall content production strategy of the online literature reading platform.Taking the tomato novel as an example,starting from its development overview,it analyzes its content production mode from three aspects: content production,content dissemination,and content realization,and points out the problems existing in its content production mode,and gives corresponding solutions.Rationalisation advice.Through the research on tomato novels,this research finds that the current free online literature reading mode has become a new injection point for industry capital.At the same time,it is believed that this mode will gradually mature in the future and compete with the free reading mode,and I also hope to take advantage of this The research can provide certain theoretical guidance and reference significance for the development of similar platforms and online literature industry.