| With the rapid development of mobile Internet technology and the wide spread of mobile terminals represented by smart phones,the presentation of news reports in traditional mainstream media has gradually transitioned from broadcast of text,pictures,radio and television to mobile short video,"Two micro ends" and the combination of mobile short video has become the latest expression of traditional mainstream media news reports."Video News,a 'preference' in the Mobile Internet era," Song Ganshu,the current president of the Beijing News,said at the 2018 China News Video Summit Forum,in the second half of 2018 to the first half of 2019,the traditional mainstream media,the short video of the dither sound horn,showed a trend of concentrated production and rapidly triggered Internet traffic.Its content form was short and compact,the picture was vivid and intuitive,the theme was prominent human nature,and the production cost was low,the future development prospect is broad.From the angle of journalism and communication,this research insists on the combination of quantitative and qualitative research,and collects 500 short video samples from the official Douyin Horn of CCTV news,and take this as a breakthrough point to specifically analyze its short video content production characteristics,content production process,and summed up the problems in its content production,according to these existing problems,this paper puts forward the strategy for the future development of the traditional mainstream media,which is represented by CCTV news.This study holds that the traditional mainstream media changed the audience's news reading habits and extended the boundaries of news information through the establishment of the Douyin platform and the release of short video.But they should also adhere to the correct value orientation in the process of collecting news information,editing news content,innovating news communication channels and releasing news short videos,the use of advanced technology to improve the quality and efficiency of content production,in the selection of topics,content review,editing and presentation of the process of strict requirements of their own and give full play to the initiative of media professionals,adapt to the Internet environment,the dissemination of short video mode,so as to better highlight the value of news content. |
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