Research On The Transformation Of Short Video Of Traditional Print Media News

In a short span of three or four years,the traditional print media through to break through the transition,short video news success under the impact of the media convergence found a new market space in traditional print media,however,in the process of short news video also because it is in the early infancy and has exposed the serious problem,and thus become a subject of current educational world urgently needs to study in this paper,the Beijing news we video as the research tarjet,explore it's operation mechanism,main characteristics and analyze its advantages and effects,and discusses about the problems of short news video solution.Stated in the first chapter of the full text is divided into five parts,to question the significance of literature review and research methods and innovation points as the main content in the second part is the short video news sorted out and its development course,from the short video and the distinction between short video news,for the following theoretical case analysis of the third part is the traditional print news short video transformation,mainly from the development background of operation mechanism and concrete analysis on the characteristics of the fourth chapter is to explore their own advantages and existing problems of traditional print media,the author thinks that the traditional print media in the process of an short news video has the personnel quality While the inherent content and the advantages of the authority of public trust,there is also the problem of the lack of new talents for the homogenization of short video news content and the difficulty of commercial realization.Therefore,the author puts forward some Suggestions in the last chapter of this paper.First of all,traditional paper media should dig deeply into vertical content to build differentiated brands.Secondly,strengthen the construction of professional talent team,improve the new media technology level of editorial staff;Finally,positive drainage,multi-way indirect realization of commercial profitability.