Research On Communication Strategy Of News Scene Short Video Of The Paper Official Micro-blog

Short video has developed rapidly in the past two years,and short video applications emerge in an endless stream.With the major news media are also in the new media platform to open a short video segment,the application of short video in news reports is the tide that the major news media can't avoid.The news site for short video is becoming the major media of the military a hotly contested spot.With the continuous development of recent years,the news media in the field of micro-blog released a short video class proportion is also increasing.How to succeed in the fierce competition in the wave of short video news is a thoughtful question for the news media.In order to enhance ThePaper of micro-blog news scene short video spread influence,formulate the corresponding communication strategy,at the same time in order to give other news media in the official micro-blog news site short video release to provide the corresponding reference,this paper selects ThePaper official micro-blog news scene short video for the research object.The Paper official micro-blog released 815 news scene video micro-blog during the period from January 1,2015 to January 1,2017,and this paper select the 815 micro-blog as a sample.At first,analysis surging news official micro-blog user characteristics.Than,focuses on content analysis for the content of the study sample.From the video topic types,video title sample word frequency,video text attitude,one day video release time distribution,within a week of video release time distribution,video source,video length,video multimedia material usage,and add subtitles add watermark,voiceover settings,interview set up the situation,with a plurality of news events published the thirteen aspects of analysis.Show that ThePaper official micro-blog news site for short current video communication strategy,also found that there is less number,positioning is not clear,simple presentation,weak brand building,the original fine content problems.Finally,from the positioning of people's livelihood,according to the hot material and multi form material presentation,set up special columns to create brand,adhere to the original,strengthen team construction,select the essence of compressed video fragment time,the user needs to focus on the evening of release,with ThePaper website,the client linkage development.From these seven aspects,proposed optimized strategies.