| With the development of mobile Internet,webcast came into being and the topics related to live broadcast often occupy the headlines of major news websites.While in the past two years,with the decline of mobile tariffs and the popularity of smart phones,more and more people are also participating in the live webcast.The webcast is now to be seen naked and became familiar to the general public.In December 2017,headed by Huajiao Live,the television program named "Millions of Winners" that focuses on answering question triggered a frenzy of public participation.There are a few researches about the case study on webcasting platforms in academia.Therefore,the article focuses on the Huajiao Live broadcast platform,starting with the background of the it,taking the development strategy of the platform as the angle of study,and making more analyses and researches on Huajiao Live.In 2017,financial buyer often happened in the network broadcast platform.In the first half of the year alone,Kuaishou Live broadcast platfonn and Huajiao Live broadcast received hundreds of millions of dollars in financing.Compared with 2016,the competition of the live broadcast industry has further intensified.Various live platforms have begun to layout and build their own advantages.The purpose of this article is to analyze the live web broadcasting platform of "Huajiao Live" and compare the characteristics of development of the Huajiao Live broadcasting platform and the problems encountered in the development process by comparing with other live web platforms.The author will propose some feasible solutions to these problems.The author hopes to provide some references for the development of the Huajiao Live.The article is divided into six chapters.The first chapter aims to explain the background of the topic,the purpose and significance of the research,literature review,and research methods.The second chapter expounds the background of the development of the Pan-entertainment live broadcast platform,Huajiao Live Broadcasting Platform,in the context of the live broadcast of the whole people,and elaborates the influence of these factors on the live broadcast of Huajiao from five aspects.The third chapter focuses on the analysis of the status quo of the Huajiao Live broadcast platform,studies the development strategies of the Huajiao Live on the content,channels,social,and star resources,and summarizes the effectiveness of these strategies.The fourth chapter analyzes the problems existing in the current development of the Huajiao Live broadcasting platform and analyzes the reasons behind these problems.The fifth chapter summarizes many problems existing in the Huajiao Live and puts forward some feasible opinions and suggestions for practitioners in the industry.The last chapter has analyzed the challenges and opportunities encountered by the mobile live broadcasting platform and proposed some countermeasures and reflections on the future development of the pan-entertainment broadcast platform on the basis of the above research.With the help of case study method and literature review method,the article has analyzed the current development strategy of the Huajiao Live broadcast platform from different aspects,taking the development of the Huajiao Live broadcasting in terms of content,channels,and social networking as the reference point to summarize the characteristics of the development of Huajiao Live and many problems Huajiao Live encounters now and put forward some opinions and suggestions.The development of the webcast platform is the same as other new things,which requires users to participate in and experience it.It takes time to polish,it needs supervision from the industry and society,and it also needs the support of capital.The author believe that the webcast will have a better development in the future with the progress of society,the improvement of people's quality and the promotion of the cultural industry. |
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