Research On The Present Situation And Development Of Live Streem

In 2016, webcast has grown up to be a new occupation in the field of pan-entertainment following VR, quadratic element, Internet stars and other industries. Different from abroad, webcast in China stems from show platforms. Paying tips is still the primary source of profit till now. But its negative impacts on-morals, policies, user quality, and brand image etc. have gradually exceeded its significance of profit. The show models need transformation, during which technology innovation, and high cost of broadband are the key problems to be solved urgently. With industry giants such as Tencent, Ali, 360, Xiaomi, LeTV entering the field, a new era of the webcast industry is coming.This dissertation studies the new interactive experience brought by webcasting, as well as the operation and profit model of webcasting, from both perspectives of the rise, development and current status of the webcasting platform, and the perspective of communication. It also discusses the problems encountered in the current stage of webcasting development, and the ways of solving these problems.This dissertation is comprised of the following parts. The first part is the introduction, in which the background, content and the status of the research field are introduced. It gives a summary of the research significance of this dissertation topic and methodologies used in conducting this research. The second part discusses the rise of the webcasting platform, as well as its influence and future development trend. The third part focuses on the analysis of the characteristics of the webcasting platform using the theory of communication. The forth part analyses the operation and profit model of the webcasting platform through the study of a few actual cases. The fifth part primarily focuses on the discussion of problems existing in the industry, such as data fraud and so on. The last part of this dissertation discusses some simple thoughts on the webcasting platform, mainly focusing on comments and suggestions in regards to the aforementioned problems. Hope it will provide help in the development of this industry, and shed some lights in solving the problems.