Research On Attention Literacy In The Mobile Internet Age

The advancement of science and technology,especially the development of digital technology,has brought unparalleled convenience to humans,but it also has made people exposed to tremendous information.In the era of mobile Internet,this information has penetrated into our lives.Information has become tedious while attention has become scarce.The critical issue discussed in this paper is how we effectively configure our attention in the current mobile Internet era.This article used literature analysis,questionnaires,participation observation and in-depth interviews to compare and analyze the attention literacy of ordinary netizens and opinion leaders.The main findings were obtained by the questionnaires and supplemented with the data obtained from interviews.The results were analyzed and interpreted based on existing theories.The study focused on thinking and creativity,from thinking to action,and analyzed and measured the level of attention literacy using six indicators.The content of study was divided into five chapters.The first chapter was the introduction.It defined the main concepts in the paper,and explained the research background and significance,research contents and ideas,research problems and methods,and research innovation.The second chapter summarized the Attention Economic Theory involved in this article,and reviewed the development of Media Literacy and Information Literacy.The third chapter explored the relationship between Attention Literacy and the above theories,and illustrated the six indicators of Attention Literacy.The fourth chapter presented the results of the surveys and in-depth interviews.Finally,the chapter five concluded.Through questionnaire survey and analysis of the attention literacy indicators of 374 ordinary netizens and 50 opinion leaders,we initially concluded that the opinion leaders' attention literacy is generally higher than the initial conclusions of ordinary netizens.Meanwhile,we summarized for effectively configuring attention using in-depth interviews with 20 opinion leaders.