A Study On The Phenomenon Of TV's "Childhood Culture" Dissemination

Television,as the mainstream media,has increasingly become a platform for entertainment,knowledge acquisition and promotion of mainstream values.Among them,the shaping of "childhood culture" is very common.However,due to the uneven spread of "childhood culture" by mass media driven by commercial interests,the phenomenon of "adult" of children is one of its negative effects.Pushing children into the adult world prematurely will definitely affect the healthy growth of children and even cause "the disappearance of childhood".In order to further explore the current situation and presentation of TV "childhood culture" and promote the prosperity of children's TV programs,this article will take the children's version of classic remake drama,which is widely discussed,as an example,to examine and analyze the communication phenomenon of "childhood culture" through questionnaire survey and text analysis.This study is divided into five parts: The first chapter introduces the research background and significance,and sorts out the communication research of "childhood culture" on the basis of relevant literature.The second chapter regards "childhood culture" as a communication phenomenon,discusses its essential connotation,and analyzes its present new features in combination with the penetration of modern social consumption culture,popular culture and adult culture into "childhood culture".The third chapter builds a theoretical research framework,research hypotheses and research issues on the basis of synthesizing the related theories and empirical researches on "childhood" and its culture at home and abroad.Through a questionnaire survey of 400 primary and secondary students in two primary schools and two junior high schools in Tangshan city,382 electronic questionnaires were distributed to adults on the internet.descriptive statistical analysis was used to analyze therelevant knowledge to understand the audience's love,use and satisfaction of the children's version of the classic remake drama.Using correlation analysis,this paper puts forward the internal mechanism of audience's media dependence and media literacy on audience's TV usage and satisfaction behavior.The fourth chapter,through text analysis,finds that in the transmission of TV "childhood culture" represented by children's version of classic remakes,there are common problems such as single image-building of children,"adult-ization",neglect of aesthetic education and serious phenomenon of "following the trend".On the basis of the analysis of the problems,the fifth chapter puts forward some countermeasures for the transmission of TV "childhood culture",such as strengthening the construction of children's TV program creation team,improving the audience's media literacy,paying attention to the transmission of media content and constructing a benign space for children's media discourse.Through the combination of quantitative and qualitative research methods,this research not only makes "descriptive" contributions to the current situation of "childhood culture" communication,audience's satisfaction behavior and its influencing factors,but also increases "explanatory power" to the relationship between various influencing factors.It not only enriches the theoretical discussion of "childhood culture" communication research,but also helps to improve the content and effect of TV "childhood culture" communication,and promote the development of overall TV culture and the healthy growth of children.