Study On The Presentation Of Elderly Group Image In Happy Elderly Newspaper

In recent years,China's aging process has accelerated,the elderly population is the world's number one,and the society faces many practical problems.This phenomenon has aroused the attention of many media to the elderly.Happy Elderly newspaper is the first modern metropolis newspaper in China that accurately locates "Happy Old People's Life" and is committed to exploring the elderly and old age social issues.Its circulation is ahead of other similar newspapers.In the report on the elderly,it shows the image of the elderly group,has a huge impact,promotes social justice and spreads positive energy.Taking the old report of Happy Elderly newspaper(September 28,2009 to December 31,2018)as the research object,from the perspective of journalism,cultural communication,sociology and other theoretical to perspective,comprehensive analysis of the changes and characteristics,methods and motivations of the "old-age group image" presented in old reports.On the basis of this,to reflect on the “presentation of the image of the elderly group”.In short,it is a topic of theoretical significance and realistic pertinence.First of all,it analyzes the old reports of Happy Elderly newspaper and analyzes the changing stage of the image of the elderly: In the early days of the publication,the focus was on the image of the same old people;in the period of stable development,the image of the elderly with diversified performance;the period of prosperity,highlighting the image of the elderly who has a harmonious family.The structural characteristics and living characteristics of the elderly group were studied from a very detailed level.At the same time,on the basis of perusing the specific texts of the old reporters in the Happy Elderly newspaper,the paper explores the ways in which the image of the elderly groups is presented,mainly manifested as: the stable of formal expression,forward comprehensive of the report and the flat view of the means of reporting.Then,from the newspapers and periodicals to find the internal factors,to explore the external factors from the political economy and culture,to expound the influencing factors of the characteristics of the image of the elderly group and the image presentation in the Happy Elderly newspaper.Among them,the formation of the image characteristics of the elderly group is influenced by the active aging policy,the audience market competition,the audience's aesthetic preferences and the purpose of the newspaper.The choice of its image presentation style is influenced by the media positioning of the newspaper,the norms of the report and the emotional sentiment of the newspaper.Finally,it points out the shortcomings of the image of the elderly group in Happy Elderly newspaper,and puts forward corresponding suggestions for these problems.In terms of research methods,literature research methods,content analysis methods,text research methods,sample survey methods,comparative research methods are mainly used.Select the old report of Happy Elderly newspaper from 2009 to 2018,the paper analyzes the changes and characteristics of the image of the elderly group and the way and the motivation from the image of the elderly group.This provides a certain reference for the media presentation of the image of the elderly.