Study Of The Elderly Media Image Of Elderly Daily

Recently,”aging” problem has received more and more attention by society andpublic opinion,which has been transformed into a global social issues.However, how themass media presented the elderly will make a directly effect on the public’s view of theelderly,the attitudes toward the elderly own and non-elderly people’s attitude to older agegroups. Therefore, the paper selecting the Elderly Daily as the object of study,which isthe first newspaper taking the elderly as the main audience, analyze the content andsummarize the characteristics of the elderly`s media image. Thinking how the old agenewspaper presenting the image of the elderly more comprehensive and objective, so thatguide the healthy development of an aging society.The paper set the date of The sixth national census as the start point, selects thenews from the Elderly Daily as the samples, from May2011-July2013, using the contentanalysis method,and this article is divided into four parts.The first part mainly speaks the paper`s background,object of study,researchmethods and theoretical basis. And sketch the cultural background of development of theimage of elderly and the development path of Elderly Daily, in the background of agingsociety.The second part is data statistics and general description of the image of the elderlyin Elderly Daily. Scientific sampling according to the content analysis method andestablishing the following analysis indicators of image features of the elderly:1.Description of the basic characteristics of the elderly;2. Health status of the elderly;3.Qualities characteristic of the elderly;4. Properties of the reported events;5."Role" imageof the elderly;6. Living areas of concern reported.The third part through carries on the analysis to the senior citizen image present’scontent, summarizes the characteristics of the media image of the elderly. The olderpeople in Elderly Daily still mainly presented a positive image, reflects its responsibilityin shaping the active aging culture.However, objectively speaking, it is not verycomprehensive in presenting the overall image of the elderly, there are some aspects ofthe negative stereotypes of the elderly.The fourth part is the analysis of media image of the elderly and puts forward the proposal to Elderly Daily. The old age newspaper and media practitioners should payattention to the phenomenon of aging, and establish a pluralistic perspective, presents acomprehensive elderly life.