The Research On The Health Communication Of The Happy Elder

With the rapid development of modern medicine,people's demand for health is more.and more high,which undoubtedly provides a great space for the development of health communication.The elderly population is more concerned about the health information than other groups of people,The mass media represented by newspapers and periodicals is an important channel for the elderly to get health information,Therefore,it is of great value to study the health information communication media of the elderly.?The Happy Elderly?is for the elderly group issued the old newspapers,for the elderly groups to carry out health communication has played an important role.Through the quantitative analysis of the content of the health communication content of the newspaper,it is concluded that the newspaper is the main source of the manuscript,There is a certain amount of original content,and will pay attention to the use of authoritative websites and scholars to enhance the authority of experts;The choice of subject matter is more comprehensive,tend to health care,disease prevention and control of the elderly group is more concerned about the content;Genre to news and features,that the majority of essays,simple and direct transmission of information;Length of 1000 words in the majority of the majority of the short,so it can adapt to the elderly groups tend to fatigue reading habits;Title length also mostly choose 10 words following the short title or mini title,pithy summary of an article,and more attractive to the eye.In addition,the newspaper in the editorial policy focus on interactive experience with the reader,set up a special font size for the elderly to read.Dissemination effect,the newspaper reader group sex ratio equalization,Have a certain cultural foundation and economic base(mostly former cadres,workers,etc.)More than 80%of the readers affirmed?The Happy Elderly?health communication has "content is comprehensive","information is true","close to life"and so on;6-7 in 10 readers have affirmed the scientific report health information,authenticity and timeliness;A more than 40%readers participated in the daily interaction in any form,much higher than the current print reader interaction rate;More than 2/3 of the readers are willing to adjust their daily lives according to the newspaper's health advice,Reflects the newspaper health communication effect is ideal.At the same time,there are 4 in 10 of the readers think that?The Happy Elderly?ads more,Readers believe that the happy old newspaper to be raised in the main content of the release is not timely,soft advertising too much and original content is too small,etc.To this end,?The Happy Elderly?can be improved from the aspect of strengthening the training of the editorial team and reducing the quality of advertising and advertising.