Design And Application Of Compensation Management System Of The Influential Media Company

The rapid development of mobile Internet and information technology has broadened the channels and speed of information dissemination,changed the way users access information,but also subverted the traditional business form of printed media.As a result,many printed media advertising businesses have been shrinking and their issuance has been losing money for years.From the perspective of market development,the business situation of printed media advertising,distribution and exhibition has changed fundamentally;from the perspective of industry development,the development of media convergence has become an important trend of media industry development.Printed media is in the critical period of business transformation.Business innovation and transformation are directly related to its survival.In the process of business transformation,printed media generally faces the problem that the original compensation management system can not adapt to the development of enterprises.There is also a lack of systematic experience to solve the problem of the compensation management system of printed media in response to market changes and media integration development requirements.This paper takes the influence media company of printed media enterprise as the research object,analyses and studies the problems existing in its compensation management system,designs solutions and implements them.Firstly,through literature search,questionnaire survey,field research,empirical comparison and other methods,analyzed the original compensation management system of influential media companies,and identified the main problems.These problems include: the position and salary of the main managers of enterprises can not go up and down;the incentive system is lagging behind seriously while the media business is transformed;the salary management of the salesman and reporter can not correspond to the development strategy of media integration.Then,in view of the above problems,combined with the learning of theoretical knowledge and working experience,the company's positions are reorganized,and it is clear that the company's positions are divided into four categories: management,salesman,reporter and support staff.According to the needs of the company's business transformation and strategic development,the company designs their respective compensation management systems according to the characteristics of the four types of positions.The salary of the main managerial posts is directly linked to the operation performance and management performance,and the basis for their post adjustment and salary rise and fall is clarified;the salary of the salesman is directly linked to the operation tasks,new and old customers,new media business and project profit margin.the salary rise and fall range is increased;the salary of the reporter is directly linked to the index of the media convergence development,so as to strengthen its enthusiasm to implement the company's strategic objectives.The salary of support staff should be accord with post,and linking up with the company's operating performance,improving the willingness of its service company to operate business.At the same time,we will increase the design of general incentive scheme to comprehensively enhance the incentive incentive of employees.Finally,in order to ensure the smooth implementation of the new compensation management system,step-by-step implementation and empirical analysis are carried out according to the size of the implementation risk,and the implementation of the compensation management system is steadily promoted.Generally speaking,from the perspective of implementation effect,the full implementation of the new compensation management system,has enhanced internal fairness,enhanced external competitiveness,strengthened incentive incentives,continuously improved the enthusiasm and business innovation ability of employees,effectively enhanced the company's operational ability and strategic implementation ability,and directly promoted the overall improvement of the company's business income.At the same time,it provides reference for printed media enterprises in the industry.